NRO:The father of five, I'm something of an expert on animated feature films, if I do say so myself — and Pixar productions are simply and incomparably the best. Your stuff delights my three-year old, my thirteen-year-old, the three kids in between, and their parents and grandparents. How do you guys do it?
Good: Simple. We don't make movies for kids. We make movies for adults, actually ourselves, and then just make sure there's nothing in them that the little ones shouldn't see. The local cineplex is littered with movies made by studios who want to second-guess what the audience wants. We find we get better results by making what we want, and then assuming that there are other people like us out there.
If audiences in general are underestimated, kids really get the patronizing treatment. Two things are often forgotten about kids. One: They have no taste. They will watch just about anything. This is normal and healthy. Taste comes later. Two: They are not stupid! Kids are born intelligent, and there's no good reason to make dumbed-down entertainment for them.