Incentive 1: Self fulfilling prophecy. Demoralize Republican voters and create an Obama victory.
Incentive 2: Deligitimize McCain if he wins. Far too many people in this country take the polls as gospel and the actual election results as mere confirming evidence. The amount of leftist outrage should all of the polls have been wrong will be unfathomable. We'll never hear the end of "Racist Republicans stole 2008".
Incentive 3: A score card for propaganda. It just makes the media bias game more fun to play, seeing the "narrative" reflected in polls, even if the polls are themselves biased propaganda. Simple, corrupt pleasures for simple, corrupt minds.
So, if it succeeds it wins, if it fails, it wins, and it is fiendish good fun while it is being done. What is there for the unregenerate and hopelessly dishonest not to like?
Apropos of all this is a post entitled "Gallup and New Coke".
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