Of course Barack and Michelle Obama failed in Copenhagen. Their strategy could not possibly succeed. In their academic arrogance, they thought they could sell a product they clearly do not believe in (the United States) and moreover, they could do so by stressing the benefits to the seller (Chicago) and not the buyer (the IOC). And to top it off, they committed the faux pas of talking too much about the sales force (themselves) and not about the product or the buyer.
Gee, what could possibly go wrong?
Anyone who has had to succeed in the real business world -- and that includes few if any on Team Obama -- instinctively knows that to get business done you have to believe in what you are doing and offer a product or service that is focused on the benefits to the customer. In the Obama World of Chicago pay-to-play power, business gets done by flexing muscle and clearing the field of your competitors. You don't have to sell anything. You don't have to believe in anything. It is fine to be self-focused. You simply have to apply the power of the applicable political machinery and you win.
Which could explain why the First Couple was so apparently lost in an attempt to actually have to make a sale to an audience not cowed by Chicago-style clout, inoculated by our own fawning Jurassic media, nor remotely interested in their life stories. Perhaps that is how and why they botched it so badly.
The article just keep getting better and better from there.
The bottom line is this: this was an Obama epic fail, period. They were the sales force, they were the focus of the sales presentation and they were the product. The Obamas were there to sell the Obamas with the Obamas. All Obama all the time.
And the world said, "No thanks."