It's not really a question of whether or not the old media could get their sad act together, get their fat ass in gear, get their revenue base back, come on in, have a cigar, and call it 'riding the gravy train.' They could. Fox News, every season, proves that. Nor is it a state secret how to do it. Fox News shows you how, 24/7/365. No, it is more a question of whether or not the established elements of people that make up the failing media can, themselves, get the audience back. And the answer to that, now and into the future, is, "No."
All along the watchtower,
princes kept the view
While all the women came and went,
barefoot servants, too.
No, they can't because they simply don't have the intellectual tools to do so. They might have been able to at one time much earlier in their careers, but by now they are so ossified in their age and in their hiring practices that they have no chance at it. Old liberal media has been failing to reproduce at replacement rate for years. And when it has hired, It has not hired new, fresh minds into its institutions, but has been buying up the clones produced by such mainstream media bio-labs as the Columbia Journalism School. This is not surprising since they've been retiring into teaching positions in theses sorts of schools for decades. Positions in which they create little journalists out of their whole and moldy cloth; kids that turn out just like them.
The result is that, even as the media generation forged in the sixties and seventies begins to retire, their replacements in their institutions are merely clones of themselves. Sometimes they are even their own children since nepotism is the way of the media companies. They are kind to their children, they have to be since in many cases the kid is the one child that survived the great liberal abortion festivals that marked the early marriages of these people. The end result today is, like an ancient cosmology that was turtles all the way down, these liberal media monoliths are staffed with liberals all the way down. And that means that their daily bleatings in search of love will continue. It means that their cracked bells will never stop ringing.
And those bells will ring even louder in the next few months as the liberal media, bleating in lock-step with the Left and the dwindling liberal Democratic party, tries to beat a war-weary electorate into shrugging submission; into a desperation so deep that they will do anything to make this cast-off cartel of crap shut up, even vote them into power. And so they will ring out their cracked bells of doom, of surrender, of despair and the decline of America into delicate things.